How does Google Search Engine work?

Using a complex algorithm, Google Search crawls content on the web, indexes, ranks, and delivers results that best match users' search queries.

Google has automated programs that crawl the web. These programs are called "bots" or "spiders". These Google bots visit websites, read pages, and collect information to index their content. 

Content Indexing: Google stores this collected information in a database (index) in order to understand and categorize the web pages it crawls. The content and keywords of each page added to this index are analyzed. In this way, it provides users with results appropriate to their search queries. 

Ranking: If a user enters a search query, Google crawls the billions of web pages in its index and uses a ranking algorithm to determine the results that best match the user's query. This algorithm ranks results based on many different factors. For example, factors such as content quality, page authority, user experience and page speed are taken into account. 

Google shows users the most relevant results determined by its ranking algorithm.

This can generally fall into two main categories: organic results (results from websites) and advertising results (such as Google Ads). Organic results are listed according to the order determined by Google's algorithm, while advertising results are listed according to the keywords determined by advertisers. 

Google constantly updates and improves its search algorithm, so results may change over time and uses new technologies and methods to improve user experience. 

In order to rank at the top of the Google page, you need to prepare your content quality in accordance with the Google search engine and create advertising campaigns with the right strategy and might need Google Ads Consultancy to rank higher on Google.