How to Write SEO Friendly Content
Search engine optimization is a process that ensures that your website ranks high. This includes optimizations that need to be made on both the technical and the content side.
There are important points to consider when writing an article or blog post.
The most important of these is to secure that the article ranks high in the search engine, that is, to write the article in an SEO compatible way.
A step-by-step guide to writing SEO friendly content which helps your website rank higher.
1. Concept:
Before you start writing, a concept should be prepared for your content and this concept should be relevant to your content.
2. Keyword research:
Keyword and phrase research should be performed for your article. The right keywords must be used in the article. Repetition of these keywords should be avoided in your article. Stuffing too many keywords can cause your website to be penalized by search engines
3. Heading:
Headings make it easier for search engines to crawl your website. Your heading should let users quickly understand what your website is about. Your title should be expressed clearly and concisely with the relevant keywords.
4. High quality content:
Your content should attract the attention of the target audience, arouse curiosity and keep the reader on the page. Having the content written in a unique and original way does not only make it a quality content, but it also makes it a high-quality content.
5. Internal links:
Internal linking is done via hyperlinks that point to pages on the same site. By clicking on a hyperlink, users can jump to another article. Links should not be redirected to an irrelevant article. This misleads the audience. Thanks to internal linking, it is ensured that other contents are also ranked higher.
6. Subheadings:
Subheadings should be used to make the article easy to read. Long paragraphs can distract the reader as they will tire the eyes at first glance. The main heading of the content is H1. The next subheading is H2, and H3 headings are located below it, depending on H2.
7. Search intent
People searching on the search engine generally want to access information such as definitions, manuals, plannings and checklists. While searching for these, they look for answers to questions such as how it is made, why it is made and what it is. When creating the main heading, a selection should be made by including the keyword and secondary keyword in the main title.
8. Meta description:
Meta description is the description that appears under the title in search results. Google can choose this directly. The character range of the meta description must be between 50 and 160. Searchers can decide which article they want to read by looking at the meta descriptions.
9. URL Slug:
Slug is the text at the end of the URL extension. It must contain the target keyword. It should not contain numbers, underscores and spaces. Instead, words and dashes should be used.
For example, the URL Slug for this post would be how-to-write-seo-friendly-content at the end of the URL extension.
10. External links
An external link can be made to the website from other websites. This is also called off-site linking. External linking creates more traffic on the website than internal linking. It makes it easy to switch to other pages and documents.
Writing an SEO friendly article takes time and effort, but it's worth it.
You can attract more potential customers and grow your business by ranking higher in search results.
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